Generative design and industrial product. Connecting physical/digital dimensions of the project


  • Davide Paciotti University of Camerino (Italy)
  • Alessandro Di Stefano University of Camerino (Italy)



computational design, morphogenesis, additive manufacturing, form research, parametricism


The evolution of modelling techniques has made possible to connect in a more efficient way what is physical and what is virtually designed, using simulation processes that have allowed the evolution of conditions of use and material production of the model. This contribution aims to discuss, by presenting emblematic case studies, how the implementation of new virtual technologies of generative parametric modelling has allowed to evolve and improve, in terms of efficiency and innovation, the development of industrial products. Thus, the designer assumes a central role in the experimentation of new design methodologies aimed at the use of virtual models not as a simple formal expression, but as an optimisation process from multiple points of view.


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Author Biographies

Davide Paciotti, University of Camerino (Italy)

Designer and PhD in Innovative Technologies and Industrial Design, he is a Research Fellow at the SAAD. His research activity focuses on the evolution of the industrial product through new additive production processes combined with parametric generative modelling.

Alessandro Di Stefano, University of Camerino (Italy)

Designer, he is a Research Fellow at the SAAD. His research activity is aimed at tracing the new potential expressed by software and technologies of digital production, using them to solve critical issues of a productive, technical and aesthetic nature that characterise the industrial design project.


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How to Cite

Paciotti, D. and Di Stefano, A. (2021) “Generative design and industrial product. Connecting physical/digital dimensions of the project”, AGATHÓN | International Journal of Architecture, Art and Design, 10(online), pp. 158–167. doi: 10.19229/2464-9309/10142021.



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