Generative design and industrial product. Connecting physical/digital dimensions of the project
The evolution of modelling techniques has made possible to connect in a more efficient way what is physical and what is virtually designed, using simulation processes that have allowed the evolution of conditions of use and material production of the model. This contribution aims to discuss, by presenting emblematic case studies, how the implementation of new virtual technologies of generative parametric modelling has allowed to evolve and improve, in terms of efficiency and innovation, the development of industrial products. Thus, the designer assumes a central role in the experimentation of new design methodologies aimed at the use of virtual models not as a simple formal expression, but as an optimisation process from multiple points of view.
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