Digital sociability in Covid-19 era. Service Design for the analysis of emotional involvement in the digital city

  • Carlotta Belluzzi Mus ‘Sapienza’ University of Rome (Italy)
  • Alessio Caccamo ‘Sapienza’ University of Rome (Italy)
  • Riccardo Fazi ‘Sapienza’ University of Rome (Italy)
  • Vincenzo Maselli ‘Sapienza’ University of Rome (Italy)
Keywords: service design, digital city, digital sociability, emotional imprint, covid-19


The recent world health emergency and the consequent virtualisation of daily life that human beings had to tackle, have brought to light the role of digital technologies in our lives and the problems linked to them. In this context, the article deals with the analysis of the most used digital platforms during the 2020 lockdown, aimed at highlighting the link between its success and the emotional-relational component of the services. To this purpose, an investigation tool coming from Service Design was created. A tool capable of supporting the action of a service performance analysis and its effects in terms of emotional factors: an opportunity for the scientific community to think on the improvement of the socio-relational components of a metaphorical digital city.

Author Biographies

Carlotta Belluzzi Mus, ‘Sapienza’ University of Rome (Italy)

Product & Service Designer, PhD Candidate of Design at the Department of Planning, Design, and Architectural Technology. Her research and projects focus on the interaction between design, sociology, psychology, and pedagogical sciences. Since 2017 she is a Member of TWM Factory.

Alessio Caccamo, ‘Sapienza’ University of Rome (Italy)

Multimedia Communication Designer, PhD Candidate of Design at the Department of Planning, Design, and Architectural Technology. His research focuses on the strategic application of communication design practices and digital technologies in Digital Education.

Riccardo Fazi, ‘Sapienza’ University of Rome (Italy)

Sound Designer for socio-cultural processes, PhD Candidate of Design at the Department of Planning, Design, and Architectural Technology. In 2006, he founded the research project Muta Imago, whose plays, performances, radio, and musical works were presented in major international festivals.

Vincenzo Maselli, ‘Sapienza’ University of Rome (Italy)

Motion Designer and PhD, is a Research Fellow at the Department of Planning, Design, and Architectural Technology. His research focuses on motion design and animation, studied as a field of process and technological experimentation, as well as a media tool.


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Link between emotional-social touchpoints and their consistency (credit: C. Belluzzi Mus and A. Caccamo, 2021).AGATHÓN 10 | 2021
How to Cite
Belluzzi Mus, C., Caccamo, A., Fazi, R. and Maselli, V. (2021) “Digital sociability in Covid-19 era. Service Design for the analysis of emotional involvement in the digital city”, AGATHÓN | International Journal of Architecture, Art and Design, 10(online), pp. 250-261. doi: 10.19229/2464-9309/10232021.
Design | Research & Experimentation
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