Communicating the museum between analogue and digital. Interactive multimedia design experience

  • Federica Dal Falco ‘Sapienza’ University of Rome (Italy)
  • Silvia Bonomi ‘Sapienza’ University of Rome (Italy)
Keywords: museum communication, multimedia and interaction design, digital storytelling, user experience, immersive environments


This paper deals with the relationship between museum communication and information technologies, providing an overview of the main international references that witness the evolution of museums between analogue and digital, up to the radicality of immersive environments. The theoretical apparatus is integrated by the proposal of a methodology between multimedia and IoT, experimented in order to create synergies between research and third mission, implemented through the interdisciplinary project Interactive Multimedia Museum Experience, a model of museum communication that in its variants has been validated in recent years in prestigious museum institutions in the city of Rome.

Author Biographies

Federica Dal Falco, ‘Sapienza’ University of Rome (Italy)

Architect and PhD, she is an Associate Professor of Design at the Department of Planning Design and Technology of Architecture. She carries out research activities in the field of design history, museum communication, design for public space. Scientific coordinator for scientific and cultural collaboration agreements between PDTA Department and Museum Institutions in Rome, she developed interdisciplinary and international projects between Design, Choreographic Arts and AI. She is an Academic of the National Academy of Design (Russia) and Guest Investigator CIEBA (Portugal).

Silvia Bonomi, ‘Sapienza’ University of Rome (Italy)

She is an Associate Professor at the ‘Antonio Ruberti’ Department of Computer, Automatic and Management Engineering. She carries out research in the field of information engineering and cyber security with a focus on the design and implementation of fault-tolerant and attack-tolerant systems. She is interested in the engineering aspects of the design of multimedia applications in museums with particular emphasis on interaction design and user involvement.


Agostinelli, S., Battaglini, F., Catarci, T., Dal Falco, F. and Marrella, A. (2019), “Generating Personalized Narrative Experiences in Interactive Storytelling through Automated Planning”, in Gamberini, L., Pittarello, F. and Spagnolli, A. (eds), CHITALY ’19 – Proceedings of the 13th Biannual Conference of the Italian Conference SIGCHI Chapter Designing the next interaction, Padova, 23-25 September 2019, Association for Computing Machinery, New York, pp. 1-5. [Online] Available at: [Accessed 11 October 2021].

Ardizzi, M., Ferroni, F., Siri, F., Umiltà, M. A., Cotti, A., Calbi, M., Fadda, E., Freedberg, D. and Gallese, V. (2020), “Beholders’ sensorimotor engagement enhances aesthetic rating of pictorial facial expressions of pain”, in Psychological Research, vol. 84, pp. 370-379. [Online] Available at: [Accessed 10 October 2021].

Bonacini, E. (2011), Nuove tecnologie per la fruizione e valorizzazione del patrimonio culturale, Aracne, Roma.

Branchesi, L., Curzi, V. and Mandarano, N. (eds) (2017), Comunicare il museo oggi – Dalle scelte museologiche al digitale, Skira, Milano.

Cerquetti, M. (2014), Marketing museale e creazione di valore – Strategie per l’innovazione dei musei italiani, FrancoAngeli, Milano.

Dal Falco, F. (2020), “Design for Cultural Heritage Museum Experience Design – Progetto per la conoscenza e la valorizzazione di istituzioni museali a Roma”, in Di Bucchianico, G., Fagnoni, F., Pietroni, L., Piscitelli, D. and Riccini, R. (eds), 100 anni dal Bauhaus – Le prospettive della ricerca di design, Atti dell’Assemblea Annuale della Società Italiana di Design 13-14 giugno 2019, Ascoli Piceno, Società Italiana di Design, pp. 104-111. [Online] Available at: [Accessed 10 October 2021].

Dal Falco, F. (2018), “Lo spazio pubblico del Museo – Design and Museum experiences”, in Urbanistica Dossier, vol. 15, pp. 119-122. [Online] Available at: [Accessed 11 October 2021].

Dal Falco, F. and Vassos, S. (2017), “Museum Experience Design – A Modern Storytelling Methodology”, in Di Lucchio, L., Imbesi, L. and Atkinson, P. (eds), Design for next | Proceedings of the 12th European Academy of Design Conference, Sapienza University of Rome, Italy, April 12-14, 2017, Taylor & Francis, Abingdon, pp. 3975-3983.

Dorfles, G. (1968), Artificio e natura, Einaudi, Torino.

Eco, U. and Pezzini, I. (2015), Le musée, demain, Casimiro.

Fonti, D. and Caruso, R. (eds) (2012), Il Museo contemporaneo – Storie esperienze competenze, Gangemi Editore, Roma.

Galli Michero, L. and Mazzotta, M. (eds) (2013), Wunderkammer – Arte, Natura, Meraviglia ieri e oggi, Skira, Milano.

Grenier, C. (2013), La fin des musées?, Éditions du Regard, Paris.

Guccione, M. (2012), Come sarà il museo del futuro? Lezioni di museografia contemporanea, MAXXI, Roma.

Harada, T., Hideyoshi, Y., Gressier-Soudan, E. and Jean, C. (2018), “Museum experience design based on multi-sensory transformation approach”, in Marjanović, D., Štorga, M., Škec, S., Bojčetić, N. and Pavković, N. (eds), DS92 – Proceedings of the DESIGN 2018, 15th International Design Conference, pp. 2221-2228. [Online] Available at: [Accessed 10 September 2021].

Henning, M. (2006), “New Media”, in Macdonald, S. (ed.), A companion to Museum Studies, Blackwell Publishing Ltd, Oxford (UK), pp. 302-304.

Ince, C. and Johnson, L. (eds) (2015), The world of Charles and Ray Eames, Thames & Hudson, London.

Irace, F. (2014), Design & Cultural Heritage – Immateriale virtuale interattivo, Mondadori Electa, Milano.

Levent, N. and Pascual-Leone, A. (eds) (2014), The multisensory museum – Cross-disciplinary perspectives on touch, sound, smell, Memory, and Space, Rowman & Littlefield, Lanham (US).

Malraux, A. (1965), Le musée imaginaire, Gallimard, Paris.

Mandarano, N. (2019), Musei e media digitali, Carocci, Roma.

Marini Clarelli, M. V. (2021), Che cos’è un museo, Carocci, Roma.

O’Doherty, B. (1999), Inside the White Cube – The Ideology of the Gallery Space, UC Press, Berkeley.

Pezzini, I. (2011), Semiotica dei nuovi musei, Laterza, Roma-Bari.

Pisoni, G., Díaz-Rodríguez, N. Gijlers, H. and Tonolli, L. (2021), “Human-Centered Artificial Intelligence for Designing Accessible Cultural Heritage”, in Applied Sciences, vol. 11, issue 2, 870. [Online] Available at: [Accessed 10 September 2021].

Pomian, K. (2021), Il museo – Una storia mondiale, Einaudi, Torino.

Ratti, C. and Claudel, M. (2015), Open source architecture, Thames & Hudson, London.

Saumarez Smith, C. (2006), “The future of museum”, in Macdonald, S. (ed.), A companion to Museum Studies, Blackwell Publishing Ltd, Oxford (UK), pp. 543-554. [Online] Available at: [Accessed 10 November 2021].

Serota, N. (1996), Experience or interpretation – The dilemma of Museums of Modern Art, Thames and Hudson, London.

Simon, N. (2010), The Participatory Museum, Museum 2.0, Santa Cruz. [Online] Available at: [Accessed 23 September 2021].

Sutera, S. (2016), ICOM Italia – Dalla nascita al 2016, Edizioni Cantagalli, Siena.

Yang, Y. H., Zhang, H. and Jiang, B. Y. (2015), “The development and educational application of editable university digital museum”, International Journal of Online Engineering, vol. 11, issue 1, pp. 13-19. [Online] Available at: [Accessed 05 September 2021].

MORI Building Digital Art Museum, Tokyo (credits: teamLab-Borderless). AGATHÓN 10 | 2021
How to Cite
Dal Falco, F. and Bonomi, S. (2021) “Communicating the museum between analogue and digital. Interactive multimedia design experience”, AGATHÓN | International Journal of Architecture, Art and Design, 10(online), pp. 200-209. doi: 10.19229/2464-9309/10182021.
Design | Essays & Viewpoint
Share |